Teaching pet industry entrepreneurs social media and marketing
so they can achieve greatness for their blog, business or non-profit!
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Be Seen on Instagram is all about how to be seen, heard and grow a community using Instagram. You’ll walk away with 3 actions you can implement on your pet business, blog, personal, or non-profit Instagram account right now!
Pet Pro Society Blog
In March, Izzy and I traveled to Orlando, FL together to go to the Global Pet Expo! When I shared on my Instagram Stories that Izzy was at the airport with me, I got a lot of questions about how she was flying with me. Well, this is when I then shared on Instagram that Izzy is actually myread more
The short answer to that question is yes. Yes, your pet blog needs a media kit! Your media kit can be used in the following ways: 1. To connect with potential sponsors 2. It shows you’re credible and invested in your work 3.read more
Yes, we’ve all been there – angrily staring at a computer trying to edit photos. Until I got into the flow of editing photos for my blog and Instagram, I was on the struggle bus. I knew how to use photoshop and edit but I couldn’t figure out a solid look for my photos. I felt like they were all coming out differently. I realized I was making it harder on myself than it needed to be. I needed to develop my branding aesthetics completely and then translate them into the photo taking and photo editing.read more
It is no secret I love Instagram – it’s how I got my start in this whole blogging and owning my own pet business world. BUT I will tell you that there is a secret weapon that I find many bloggers don’t understand and therefore goes under the radar and unused. That secret weapon is Pinterest. If you have an online business, particularly a blog, particularly a pet blog you should be utilizing Pinterest. Pinterest done the right way will equal success.read more
Many Instagrammers overlook the importance of their bio and focus solely on their feed – and I get why. With so much information being thrown at Instagrammers to have the perfect looking feed and produce great content it can get overwhelming to focus on anything else. But there are SO many other aspects of Instagram that when combined become a total force for your brand. One of those elements being your bio. Those 150 characters are super important because it is the first thing users are drawn to when they go to your profile.read more
If you’ve heard a bit about me and my business you might know that I started this dream idea for DIY Dog Mom on Instagram first. I want to explain a little bit more about why I chose to do that. Reason #1: I wanted to build a community and be seen. In short, I wanted…read more
If you’re a regular around this place or on my Instagram and Facebook, you’ve probably seen an increase in content that is sponsored by a brand or product. That’s because I’ve been working my butt off to make this blog profitable AND grow my readership to help more…read more
I'm so excited to share my interview with Sarah Lauch from Live Like Roo Foundation and the Raise the Woof podcast. I share a lot about my life with Mylah and her diabetes, how the Mylah Medical Foundation started, my career rescuing dogs and marketing dog charities...read more
I’m so honored to be included in TAILS Pet Magazine’s list of top bloggers and Instagrammers in Chicago! In just two short years I have put so much work and passion into this blog and it feels amazing to be recognized for that. Check out the full article online here, or pick up a copy if you are in the Chicagoland area!read more
Back in 2012, I founded the Mylah Medical Foundation because I was inspired by my dog, Mylah, to help rescue dogs who had medical issues and needed extra care and funding. Many times, medical needs dogs are the last to be considered by rescues to be saved. Money is...read more