If you’re a regular around this place or on my Instagram and Facebook, you’ve probably seen an increase in content that is sponsored by a brand or product. That’s because I’ve been working my butt off to make this blog profitable AND grow my readership to help more dog parents.

Sponsored content has a mixed reputation. On one hand, people appreciate bloggers and influencers being transparent about who they work with. And on the other hand, people think the only reason a blogger or influencer will promote a company is because they are being paid to do so.

Well, I am here to let you know that is NOT how I roll. The increase in sponsored content has gotten me new awesome readers, and then I experienced my first internet troll! He was very upset I did not reveal anything bad about a particular product. The thing was that there truly wasn’t anything bad to reveal, at all! It was a damned if you do, damned if you don’t situation.

I also realize that the pet industry, and dog moms and pet parents are EXTREMELY particular and sensitive when it comes to what we give to our pets to eat and play with. I know I am. 

That’s why I felt compelled to address this on my blog. When I choose to work with a company, I do it because the product is something I 100% would use in my home and for my dogs. I am incredibly particular when it comes to who I work with. I have actually turned down WAY more opportunities (and money) than I’d like to admit because I don’t believe in the company and wouldn’t use the product in my own home on my own dogs.

So, rest assured when you see sponsored content on this blog that you know I have fully vetted the company, products or food if I move ahead in reviewing a product.

Am I selling out?

I definitely am not and here’s why:

  • This blog costs me money to run every single month
  • This blog also has annual costs
  • To take and edit photos – that costs me money. I pay for editing applications
  • My computer, yeah that costs money and I need it for this blog
  • Ingredients, materials, tools, and supplies for recipes, DIY projects, and health remedies – those all come out of my own pocket

I have been in this businesses long enough to know that you have to spend money to make money and my goal has always been to turn this passion I have for my blog into my full-time business. That includes working with brands I love, teaching courses to fellow pet industry professionals and soon I hope to be doing in-person seminars. The foundation of all this stems from sharing my love for holistic health for dogs and sharing what I already do for my dogs with others. I am appreciative of every single brand I have worked with who helps me achieve this!

How can I get started with a blog and monetize it?

This is a question I get often! There are many ways; affiliate marketing, sponsored content, becoming a guest writer, and advertising. I started my blog as a ‘micro-blog’ on Instagram before I even started my actual blog, and I am so glad I did. I created a base on Instagram that helped my blog flourish. That’s why I created my signature course, The Instagram Formula, to help others get started on Instagram, or ramp up their Instagram strategy for growth.

The course is only $99 and includes over 3 hours worth of content and a 35-page workbook to help you succeed. Click here to learn more about the course. 

For more information on starting a blog from the ground up, check out my free resources over at The Pet Pro Society page.

Xox,
Alicia

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